Airship Reports

We have our "built-in" conversion tracking of clicks vs PoPs. But some customers may want to set up other goals, and track against them. For example: Custom Goal: where the value of a guests existing room stay has increased within 15 days of a click of an email or Custom Goal: where a guests PoP segment has changed from Lapsed back to an active segment, within 30 days of receiving an offer. etc.

Many email clients pre-open emails to anonymise tracking for CRMs like us. This means open rates look higher than they are. SparkPost has a "pre-fetched" open rate as well as a standard one. We could start to softly introduce this number in our UI, to start showing marketeers that there open rates might not be as good as they are reporting (but without blinding replacing it and causing lots of upset)