Airship Reports

We only ever have "todays" snapshot of how may are in each segment. If we stored a snapshot each day, we could do trend charts and analysis.

Have the ability to analyse the time that a database is most actively engaged with the email and recommend sending times. Apparently Mail Chimp does this

How was the email opened Mobile vs Desktop for example.

In the overview dashboard test sends are bing included in the overall statistic numbers. This is a little odd as these sends are not representative of typical behaviour on the account.

Having the ability to choose a Tag within the Airship Report selection before processing, downloading and then filtering by Excel/Sheets "Having improved filtering, especially in reports or through tags, would save me a lot of time, as I currently have to do all of this manually in Excel."

We want to generate reports on PoPs from a specific folder or group, rather than just from specific emails. This would be useful for analyzing data from competitions or segmenting groups, such as comparing PoP activity between beer drinkers and cocktail drinkers over a certain period.

I need to analyze customer spend patterns, visit frequency, and points balances from the Zonal Loyalty integration. However, the current system doesn't provide dedicated loyalty reports in the Reports section. It would be beneficial to have specific reports that directly export these loyalty metrics, making it easier to access and analyze the data without having to look at individual contacts.

This report is currently giving different stats to the dashboard & simple search, this needs to be rebuilt to give the real figure for total opted in contacts and look at the same tables as the dashboard.

Currently if an email is sent from Head Office the customer can't see which locations they selected or any of the search criteria. This is a frequent request we get to make the reporting more clear and make it easier to see who they sent to.

Currently, CS maintain a list of which reports are "default" and manually try to maintain which accounts have the correct ones ( https://docs.google.com/spreadsheets/d/1TqdearZ1wyCUn7-bOtDzzLaxdBk4TvG_aCkLh4bVVTE/edit?pli=1&gid=0#gid=0 ) It seems likely to go wrong, is another manual inefficiency for an already stretched team, and really the Product should "own" this, not CS. Custom reports: fine, but not the ones that every account should have by default. I think we should have a list of the reports that all accounts should have in one place, and that's where it's maintained, so all accounts have them at all times. Somewhat related to: https://product.airship.co.uk/airship/p/reports-upload-interface